Creating and managing an effective online presence is an important element in the marketing strategy for more and more businesses and organizations.

While a fully custom website design may be appropriate for larger businesses and organizations, in many instances, a cost effective solution based on open source software is the right answer for a range of small to mid-size businesses and organizations.  In fact, with the tools now available, impressive results can be achieved quickly at only a fraction of the cost of a custom website.  One additional benefit of today’s solutions is the ease with which website content can be maintained by website owners.

Critical questions for businesses and organizations to ask as they consider creating or revising their online presence include:

  • What is the purpose of the website?
  • What is the target audience?  How will we reach them?
  • How complex are our needs?  How will we select a solution that best meets those needs?
  • Where will the content come from?  How do we plan to update it?
  • Do we need a custom solution or will an open source solution meet our needs?
  • What is our budget, including initial development, content updates, ongoing maintenance and other fees?

Key elements of the Vector Associates Process to Create and Manage an Effective Online Presence include:

  • Identify Wants and Needs
  • Consider the Role of Social Media and How That Impacts the Website Strategy
  • Determine if a Custom Design or a Self-Managed Open Source Design Makes Sense
  • Develop the Content Assumptions

If an open source solution implemented by Vector Associates makes sense:

  • Gather the Required Content
  • Implement and Refine the Design
  • Train Administrators and Users to Manage the Content (To the Extent Desired by the Client)
  • Provide Ongoing Support and Maintenance

A cornerstone of our approach based on open source principles is to ensure that you are in control of the implemented solution.  We provide you with all of the documentation and training you need to manage your online presence after implementation.  At your option, we are pleased to provide ongoing maintenance and support.

Why Vector Associates

We work with you and your team to define, develop and implement websites and social media solutions that met your particular needs.

Example Engagements

Examples of websites we have developed:

To provide our clients with solutions that are flexible and easy to manage, we focus our development on designs built on the WordPress open source platform.

Contact us today so that we can assist you with creating and managing an effective online presence.